Challenge:

• Sponsor came to Elligo with a limited budget allocation for recruitment in a highly competitive indication (Alzheimer’s Disease). Elligo had to use the budget effectively to develop a unique and creative strategy to engage the appropriate patients and caregivers while standing out amongst crowd of active trials.

Goal:

• Tailored recruitment strategy for a national Alzheimer’s Disease (AD) study.

Solution:

Bespoke recruitment plan that included:

•  Online advertising
• Prescreener (web and mobile) to help compare prescription drug prices at different pharmacies
• Dedicated social media study page with weekly postings to help drive awareness
•  Print and digital collateral
• Translated collateral for OUS countries
• User-friendly, patient-facing website

Streamlined enrollment for sites with:

•  Enrollment center services to prescreen leads and ensure only qualified leads were transferred to sites.
• Site recruitment support to reduce burden for sites

Results:

In a 4-month campaign Elligo contributed:

•  458 leads generated
• 17% of qualified referrals randomized